Addressing Today’s Most Critical Needs In Healthcare To Prepare For The Future
- PDC Marketing
- Jul 17, 2024
- 1 min read
Trends And Challenges Facing The Healthcare Market
Patient Experience
Patients are becoming savvier and have higher expectations of what excellent care looks like – and it goes far beyond an office visit or a single hospital stay. Healthcare providers are expected to deliver care to patients the way they want it, and their reputation depends on it.
“58% of Gen Z, Millennials, and Gen Xer’s say responsiveness to follow-up questions via email or phone outside of the appointment is critically or very important to their overall satisfaction.”.
“55% of patients say convenient communications were among the most important factors when it comes to a good patient experience.”.
Information Security
Keeping important hospital and patient data safe is imperative. Healthcare systems are susceptible to cybersecurity threats due to the sensitive data they retain. This forces them to constantly monitor potential vulnerabilities and prioritize and invest in reliable security measures.
“642 healthcare data breaches of 500 or more records reported in 2020.”
Staff Expectations
For healthcare organisations to attract skilled clinicians, they need to offer innovative technology that allows clinicians to perform at an elevated level. As turnover rates remain high, ensuring that staff has access to tools and technology empowers them during their daily workflows, which aids in satisfaction and retention.
“It is projected that we will need 1.2 million new registered nurses by 2030 to address the current shortage.”
“1 in 5 healthcare workers have left their jobs or field because of the pandemic.”
Digital Transformation
Patients expect to be digitally tied to their clinicians. To provide that experience, healthcare systems need to digitize their workflows and bring care to the patient, rather than the patient coming to the clinician. It’s evident that digital healthcare is here to stay and will bring inevitable change.
“79% of Health System CFOs would increase investments in digital transformation by the end of the year.”
“6 of 10 patients surveyed indicated they want more digital tools and experiences from their healthcare providers.”
